How Apple's EasyPay Prevents Loss
Monday, November 14, 2011 at 6:23PM Apple's new EasyPay system is a part of the new Apple Store 2.0 iPhone app. When you walk into an Apple retail store, you're given the option to buy something with EasyPay. Select it, scan the item's barcode with your camera, buy the item with your iTunes account, and walk out of the store, without interacting with any other person. I tried it this weekend when I bought a Jawbone UP, and it worked perfectly.
The question has been, how do they prevent people from just grabbing products off the shelf, pretending to scan the barcode, and walking out the door with stolen goods? After asking a few of the retail employees at my local store, and thinking about it for a while, I think I have an answer.
They don't.
The difference between the old way (grab something off the shelf, find a blue-shirt who doesn't have 10 people waiting to talk to them, and pay) and the new way (grab something off the shelf, do some iPhone shenanigans, and pay) isn't much. What was stopping people from grabbing things off the shelf and walking out before EasyPay? If your Apple store is anything like mine, it's like this pretty much all the time:
iPad crowd at Apple Store by niallkennedy, on Flickr.
Someone could easily walk in, grab an iPhone case and walk out without being harassed or questioned. As best I can tell, EasyPay changes nothing about that. It simply makes it easier to pay for a product, rather than put it down and walk out because you can't find someone who will take your money.
One last point I want to make: This only works for items on shelves. You can't grab an iPad or a MacBook Air and walk out; those are pretty well protected by Apple staff. These items tend to be on the less expensive side, but not entirely; at my local store, the $500 Time Capsule sits right on the shelf, and presumably works with EasyPay.
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The blue shirts say the Apple Tv and Time capsules require their assistance.
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